I am a self confessed Gucci Addict. Since it launched my favourite ‘can’t live-without’ fragrance is Gucci Guilty but I have to say after testing out the fabulous new Gucci Premiere I am completely hooked.

Conceived by Creative Director Frida Giannini and fronted by the gorgeous Blake Lively, Gucci Premiere is a fragrance that makes you feel like an A-lister from the moment you pick up the opulent gold bottle to the minute you spritz you first spray.

The scent is a woody and musky and features bergamot notes blended with orange blossom and white flowers. Leave for a while and the notes will settle on the skin to leave an aroma that is highly seductive, sensual and highly addictive.

The fragrance itself is inspired by timeless Hollywood glamour and the Gucci Premiere couture collection that debuted at the 2010 Cannes Film Festival worn by stars such as Salma Hayek, Kate Beckinsale and Jessica Alba. All-in-all from the ads, the packaging and the unique aroma Gucci Premiere is going to a be a huge hit.

Gucci Premiere is available now exclusively at Selfridges.