Coming Soon: CK One Colour Cosmetics

Calvin Klein has revealed its first campaign for CK One colour cosmetics.

It’s a considered move to put make-up into the CK One sub-brand rather than under the Calvin Klein Brand.

They previously entered the world of colour back in 2000 with a range of muted neutrals that were beautifully packaged and formulated but failed to capture the imagination. This time around, the range is younger, edgier and in keeping with the CK One brand values with affordable prices starting at £8.

The campaign is fronted by Lara Stone, who already features in the fashion campaigns for CK and Calvin Klein and she’s supported by a gang of female as well as male models. There are over 100 products in the range encased in two tone black & white rubberised packaging.

The stand-out product is the 3-in-1 Face Make Up – a serum, primer and makeup, the kind of product their target market would be after – fast, accessible and cool. The range will be coming to the UK in Summer 2012.